Post by Richie3Jack on Dec 3, 2015 9:56:24 GMT -5
Interesting article from MyGolfSpy on the developments with Parsons Xtreme Golf:
www.mygolfspy.com/new-pxg-tour-staff/
For those not familiar, Parsons Xtreme Golf is founded by Bob Parsons, the founder and gazillionaire of GoDaddy.com. He is supposedly one of the most hardcore golf addicts you will ever find and may have the most impressive collection of equipment in the world. He's always been looking for the perfect club and seemingly decided to do it himself.
He grabbed a bunch of Ping engineers and they came up with a similar concept that Yonex and now Titleist are doing. Creating a muscle back design, removing the steel from the inner core of the head and inserting a lighter material. The idea is to provide a muscle back type of design, but the lighter weight material will lower the CoG and therefore make it easier to get a MB design in the air.
Yonex has this concept with their Ti-Hybrid design. They removed the steel and inserted titanium in the head instead:
Titleist is doing it a little differently by making the bottom on their irons and using tungsten instead:
PXG has used injection molding in their irons:
Parsons initial irons are part Game Improvement designs and MB design. However, they have recently created an iron that is more of a pure blade. Following them on Tour a bit, the early users were Ryan More and Charles Howell III (he was using their driver). As the article points out, James Hahn has also reportedly inked a deal.
I think it's a hard market to crack because for PXG, their price point is so high ($300 per iron) that the only way I see them selling is if they can establish their brand as 'modern' and much better than the rest of the competition. Like a 'everybody else is in the dark ages with their irons.'
With that post modern branding it should require young studs on the Tour to sponsor. I'm not anti-Zach, but he's not a young stud. Horschel has that promise though.
I do agree with MGS, I see them targeting Titleist guys. That's what so many of these new companies do, go after the Titleist guys.
But it makes you wonder, if PXG does succeed on Tour...may that drive the price point up on equipment in general?
Parsons has money to burn and is supposedly not really into it to make money, but to create the best golf club possible. He reminds me a bit of Ted Turner and Mark Cuban in that sense and both stayed around (Turner with TBS and the Braves, Cuban with the Mavericks) for a lot longer than most people thought.
3JACK