More to consider ...

[eswing]

does anyone share my thoughts?

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[cloran]

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Technology and Our Passion to Play Better Golf

“It ain’t the arrow; it’s the Indian!” is a saying that I’ve heard relating to golf for a long, long time. Although this phrase is grammatically and politically incorrect in today’s social-conscious world, the truth of the message, nevertheless, is still relevant. Golfers of all ages, including good golfers and beginners and frustrated players at all skill levels who just want to play better golf, all crave new golf equipment; their appetite is insatiable for the latest and greatest clubs and balls and distance measuring equipment, all marketed and promising to make them better golfers. To put this in perspective, the U.S. golf equipment market is currently estimated to be about $7B annually. About sixty percent of new golf equipment will be purchased by 10M avid golfers. By definition, avid golfers play 25+ rounds of golf each year; the avid golfer market segment makes up about one-third of the total U.S. golfer population, which has remained steady over the past few years at about 28M players. The U.S. includes about one-half of the world’s total golfer population.

Interesting to note, however, is the fact that even with superior technology available in every aspect of today’s golf equipment market, statistics show that average scores and handicaps over recent years have not come down significantly, even as new technology has flooded the golf equipment market. New clubs, without a doubt, are easier to hit and more forgiving with bigger heads and larger sweet-spots; new golf balls fly higher and farther and straighter, they spin more or they spin less depending on what the player wants; and new laser range finders and GPS equipment provide players with the exact yardage for every shot. So why has improved technology failed to produce better golfers?

The answer is easy: Just as better accuracy for the Indian depends on developing a better aim, hitting a golf ball more accurately and more consistently requires a better golf swing; it’s just that simple. Properly fitting equipment, good physical coordination and natural athletic ability certainly contribute to each golfer’s potential skill level, but better golf at any level really boils down to developing a simple, reliable, repeatable golf swing that ensures: (1) consistent swing tempo; (2) maximum club head velocity at impact for distance; (3) a club head face angle that’s square to the target line at impact; and (4) a club head swing path angle that’s parallel to the target line at impact.

Providing a way to accurately measure and display immediate feedback for these four critical swing data is the reason that eSwing was developed: All the practice in the world may not allow you to ever hit the ball as far or as accurately as Tiger, but eSwing can help anyone, at any skill level, to play better golf quicker.

In a nutshell, eSwing is an affordable electronic golf swing analyzer that will quickly help you to develop a better golf swing while practicing at home or at your clubs’ Driving Range with your own personal clubs. Unlike any other swing analyzer available in the market today, eSwing functions indoors AND outdoors without detection problems in bright, ambient sunlight. Using arrays of rugged pulsing infrared and ultrasonic sensors (incorporating eSwing’s patented “opto-acoustic” technology), eSwing’s sensors “see” your club head at impact to accurately calculate and display four swing data that determine where and how far the golf ball flies. With a WiFi paired PC/laptop or mobile device (player furnished) 3D ball trajectory, adjusted for selected environmental factors (temperature, pressure altitude and wind) will be displayed in one of several available display modes. In addition, player shot data will be sent into the cloud and saved in a database on eSwing’s website, from which you can access shot data (current and past) to review and replay shots, or to obtain metrics and analytical data about improvement measured relative to established improvement goals that you’ve set.

For more information about eSwing, including free download of eSwing’s trajectory model that drives its calculations and graphically displays why these swing data are so important to play better golf, please visit our website at www.eSwingGolf.com.

Rick Plank, Founder/CEO
eSwing Golf Technologies, LLC
Seattle, WA
[e-mail]