Rocketballz

[jonnygrouville]

Honestly?! Rocketballz? That is the best you could come up with? I turn my back for one second and this is what someone calls a golf club. Strewth.

It sounds like something you need to go and see the doctor about after a weekend in Manilla. I thought Nike's CPR rescue club and the Wilson Pi5s were poorly named, but this is incredible.

What are Taylor Made up to in their adverts as well? Who wants to see their favourite golfers covered in face-paint and talking gibberish? Has some marketing head had a nervous breakdown or prolonged acid flashback and nobody has noticed? Great idea Jerry... you do know you're naked, don't you?

Either that, or someone has noticed in a contract that they can basically make their signed up professionals do anything they want, properly taking the Pi5s. He's changing his name to Duztin, Sergio is having our logo shaved into the back of his head and the Aussie kid is going to play in the Masters dressed as a banana. Dance for me monkeys! Dance!

[golfbaka]

Where's my like button?!?

[jonnygrouville]

#IER? What?

Is that the hash sign everywhere? Are we meant to say 'hashier'? That's just weird. Or that we are happier as lazier marketing departments are treating us like children?

Okay, so I am childish, for example, I am currently enjoying putting the -ier suffix on my favourite swearwords, but that doesn't mean I like it when people treat me like that. What a ****ier bunchier bunch of *******iers.

[Richie3Jack]

While I work more in the statistical side of marketing and advertising, I think the name accomplished what it was supposed to accomplish...the idea that the RBZ has a 'hotter face' because the COR is better than in previous Taylor Made models. Although, Taylor Made was about 8 years late as Tom Wishon created the highest possible COR 3-wood in his 949MC model.

Still, the saying in advertising is that perception becomes reality. So, Taylor Made was probably looking for a name that would catch the attention of buyers and get them into believing in it.

What was brilliant about the campaign is that it got a lot of people interest in the RBZ driver. The higher COR only helped the 3-woods because their faces have been made with steel for years. The RBZ driver can't have a higher COR because it's not within the rules of the USGA and R&A. Still, people were interested in gaining 17 yards with the 3-wood and ended up trying out the driver as well.

This to me is why Taylor Made is more popular than Callaway. I think Callaway's product is far superior to what it once was and better than Taylor Made. But, the marketing/ad campaigns and strategy of TM has been superior and they've reaped the rewards because of it.







3JACK